Your cookie choices
Use our HubSpot consent banner to accept or decline optional cookies by category. You can change your choices at any time. If you withdraw a category, we delete the cookies it set on our own domain and reload the page, so its tools stop running.
A cookie is a small file of letters and numbers that a website stores in your browser. Our website also keeps some information in your browser's local storage and session storage, which work in a similar way. This policy lists both.
Strictly necessary cookies are always on. Nothing in the Analytics or Advertisement sections is set until you accept that category in our consent banner. If you decline, or the banner does not load, none of those tools load. Google's tag serves both categories, as explained under Advertisement Cookies.
We use the following categories, which match the ones in our consent banner:
Strictly Necessary Cookies
These keep the website working and remember choices you make on it, including your cookie choices. They are always on.
| Name | Domain | Type | Expiration | Purpose |
|---|---|---|---|---|
| __hs_ | .useforesight.io | First-party cookie | 6 months | Set by HubSpot's consent banner to remember which categories you accepted or declined. |
| __cf_ | .hubspot.com, .hs-banner.com, .hs-scripts.com, .hs-analytics.net | Third-party cookie | 30 minutes | Set by Cloudflare on HubSpot's servers to tell people from bots when the consent banner loads. |
| foresight_ | www.useforesight.io | First-party cookie | 90 days | Lets you return to your readiness assessment report. Set only after you complete the assessment. |
| ppwr- | www.useforesight.io | Session storage | Until you close the tab | Keeps your answers while you work through the PPWR self-assessment. |
| ppwr- | www.useforesight.io | Local storage | Until you clear it | Remembers that you closed the announcement banner at the top of the site. |
| foresight- | www.useforesight.io | Local storage | Until you clear it | Remember that you closed or completed a newsletter sign-up prompt, so it is not shown again. |
| utm- | www.useforesight.io | Session storage | Until you close the tab | Remembers that you closed the welcome note shown when you reach a news story from another site. |
| __ph_ | www.useforesight.io | Local storage | Until you clear it | Set by PostHog only if you withdraw analytics consent. It records that PostHog must stay off. |
Analytics Cookies
These help us understand how visitors find and use our site, so we can improve it. Google Analytics and PostHog load only after you accept Analytics, and HubSpot sets its analytics cookies only then.
| Name | Domain | Type | Expiration | Purpose |
|---|---|---|---|---|
| _ga | .useforesight.io | First-party cookie | 13 months | Google Analytics: tells visitors apart. |
| _ga_ | .useforesight.io | First-party cookie | 13 months | Google Analytics: keeps track of your current visit. |
| ph_ | .useforesight.io | First-party cookie | 1 year | PostHog: an anonymous ID for your browser and visit, used to measure how pages are used. PostHog keeps a copy in local and session storage. |
| ph_ | www.useforesight.io | Session storage | Until you close the tab | PostHog: tells your browser tabs apart within a visit. |
| __hstc | .useforesight.io | First-party cookie | 6 months | HubSpot: records your first visit, your latest visit and how many visits you have made. |
| hubspotutk | .useforesight.io | First-party cookie | 6 months | HubSpot: an ID for your browser. When you submit a form, it links the submission to your earlier visits. |
| __hssc | .useforesight.io | First-party cookie | 30 minutes | HubSpot: counts the pages you view in your current visit. |
| __hssrc | .useforesight.io | First-party cookie | Until you close the browser | HubSpot: tells HubSpot when your browser has restarted. |
| foresight_ | www.useforesight.io | Session storage | Until you close the tab | Records the page you first landed on, any campaign tags in its link and the site that referred you. It is sent with forms you submit. |
Advertisement Cookies
These show us which of our ads bring visitors to the site, and which companies visit it. Apollo.io loads only after you accept Advertisement. Google's tag serves both Google Analytics and Google Ads, so it loads once you accept Analytics. It sets the Google advertising cookies below only if you accept Advertisement as well. If you accept Analytics but not Advertisement, it still sends Google Ads a record of your visit without advertising cookies.
| Name | Domain | Type | Expiration | Purpose |
|---|---|---|---|---|
| _gcl_ | .useforesight.io | First-party cookie | 90 days | Google Ads: links ad clicks to the visits and sign-ups they lead to. |
| _gcl_ | www.useforesight.io | Local storage | Until you clear it | Google Ads: keeps ad click details for the same purpose. |
| IDE | .doubleclick.net | Third-party cookie | 13 months | Google Ads: measures our ads and the people they reach. |
| test_ | .doubleclick.net | Third-party cookie | 15 minutes | Google: checks whether your browser accepts cookies. |
| apolloAnonId | www.useforesight.io | Local storage | Until you clear it | Apollo.io: an anonymous ID used to recognise your visits and identify the company you visit from. |
| 6aa482ce42fa990018130273_ | www.useforesight.io | Local storage | Until you clear it | Apollo.io: whether Apollo may record your visit, and visit events waiting to be sent. |
| __cf_ | .apollo.io | Third-party cookie | 30 minutes | Set by Cloudflare on Apollo's servers to tell people from bots when Apollo's script loads. |
Functionality Cookies
These would remember optional preferences. We do not use any at the moment.
Cookie Management in Browsers
Cookie management options vary by browser and device. You can typically adjust settings to allow or block browser cookies, as well as delete them. These settings are subject to change by browser manufacturers. Disabling browser cookies may affect how certain parts of Foresight Products work. Please note that these controls are distinct from those provided directly by Foresight.
For more detailed instructions on managing cookies, refer to your specific browser's support pages:
Questions, comments and requests regarding this cookie policy are welcomed and should be addressed to our "Contact" page of our website.
This policy is effective as of 15 October 2026.