Green Claims
Regulatory requirements for substantiating environmental and sustainability claims made about products and services, aimed at preventing greenwashing and ensuring consumer transparency.
Foresight tracks Green Claims developments and surfaces the alerts most likely to matter before they turn into missed deadlines, recalls, or escalation work.
Current activity
Intensifying
54% above the prior 8-week baseline
3-month trend
Latest alerts below
Last updated
5 April 2026, 18:25
Latest Green Claims alerts
The most recent regulatory and guidance signals tracked by Foresight
Switzerland Opens Consultation on Agreement on Climate Change, Trade and Sustainability (ACCTS)
Switzerland has opened a consultation through July 2026 on the ACCTS agreement, which eliminates tariffs on 360 environmental goods and sets standards for voluntary eco-labelling. This move facilitates market access for green technologies while establishing a framework for high-integrity environmental claims to combat greenwashing in international trade.
Luxembourg Chamber of Commerce Backs Draft Law PL 8648 Transposing Directive (EU) 2024/825 on Green Claims and Durability Information
Luxembourg is progressing the transposition of Directive (EU) 2024/825, with strict new rules on greenwashing and product durability information set to apply from September 2026. Companies must audit environmental claims and update pre-contractual disclosures to include repairability and software support data to maintain compliance and market access.
Textile Exchange Materials Matter Standard Effective 2026 With Mandatory Certification From 2027
Textile Exchange has finalized its Materials Matter Standard (MMS), consolidating legacy certification schemes into a single framework effective December 2026 and mandatory by end-2027. This shift requires textile manufacturers to align chemical management and sustainability reporting with outcome-based criteria to maintain market access and meet tightening global PFAS compliance expectations.
NEN Publishes Amendment to NEN‑ISO 22095 on Chain‑of‑Custody Claims
The Netherlands (NEN) has published an amendment to ISO 22095, tightening the criteria for making specific product-level claims within chain-of-custody frameworks. Companies must verify that their sustainability and origin claims do not exceed the physical assurance level provided by their supply chain model to avoid greenwashing risks.
Canada Amends Competition Act Environmental Claims Substantiation Rules
Canada has amended the Competition Act to remove the requirement that corporate environmental claims be substantiated by "internationally recognized methodologies." Businesses gain flexibility in substantiation methods but remain subject to strict "adequate and proper" testing standards and centralized enforcement by the Competition Bureau.
Italy Adopts Legislative Decree No 30/2026 Implementing Directive (EU) 2024/825 on Empowering Consumers for the Green Transition
Italy has formally adopted Legislative Decree No 30/2026, transposing the EU’s green transition consumer protection rules into national law. Companies must prepare for a September 2026 enforcement date by auditing marketing claims and enhancing product durability and reparability disclosures for the Italian market.
UK DESNZ Publishes Summary of Responses on Voluntary Carbon and Nature Markets Integrity
The UK government has published stakeholder feedback on voluntary carbon and nature market integrity, signaling a move toward formal guidance or regulation by Summer 2026. Companies should anticipate more rigorous requirements for carbon credit quality and environmental claims as the UK moves to standardize market participation and reporting.
Germany Justice Minister Signals Youth Social Media Protections, Anti-Greenwashing Rules and Right to Repair
Germany’s Justice Minister has signaled upcoming legislative priorities focusing on youth digital protections, stricter anti-greenwashing enforcement, and a mandatory right to repair for electronics. These developments indicate a shift toward more rigorous substantiation for environmental claims and mandatory serviceability requirements for consumer hardware and digital platforms.
EU Competent Authorities Update Misleading Biocidal Trade-Name Terms List Under BPR (March 2026)
EU regulators have expanded the list of prohibited trade-name terms for biocidal products as of March 2026, targeting misleading claims like "sensitive" and "gentle." Companies must audit product portfolios and branding immediately to mitigate the risk of product refusal or mandatory renaming during upcoming authorization renewals.
US Senate Passes S. 1092 (WIPPES Act) on "Do Not Flush" Labelling for Disposable Wipes
The US Senate passed the WIPPES Act, mandating standardized "Do Not Flush" labeling for disposable wipes containing synthetic fibers. This creates a uniform federal compliance standard and FTC enforcement mechanism, streamlining requirements for manufacturers currently facing a patchwork of state laws.
Ateios Systems and Kodak Expand RaiCore™ Platform to Major Battery Chemistries and Earn PFAS-Free Verification
Ateios Systems and Kodak expanded their RaiCore™ battery electrode platform to major chemistries in March 2026, securing independent verification of PFAS-free status. This provides a viable technical route for battery manufacturers to de-risk supply chains and ensure compliance with tightening global PFAS restrictions and reporting thresholds.
ANEC Submits Input to European Commission Evaluation of the Single-Use Plastics Directive
ANEC has submitted recommendations to the European Commission’s evaluation of the Single-Use Plastics Directive, targeting material substitution and product usability. Manufacturers should prepare for potential shifts toward mandatory accessibility testing for packaging and stricter enforcement against "reusable" marketing that lacks supporting infrastructure.
EU Council Presidency Non-Paper On SFDR Review Drafting Options
The EU Council is refining the SFDR overhaul, proposing a new three-tier product categorization system and a 70% minimum investment threshold for sustainability-labeled funds. This shift toward stricter, harmonized criteria will force a significant re-evaluation of ESG product strategies and disclosure frameworks to mitigate greenwashing risks and ensure regulatory alignment.
EU Council Working Document Compiles Member-State Positions On SFDR Review
EU Member States have submitted formal feedback on the proposed 'SFDR 2.0' framework, focusing on new product categories and anti-greenwashing safeguards. Financial institutions should prepare for a shift toward standardized, simplified disclosures and stricter criteria for transition-themed products as the Council refines its negotiating position.
EU Council: Swedish Non-Paper Sets Out Positions on SFDR 2.0 Review
Sweden has proposed significant refinements to the EU’s SFDR 2.0 framework, focusing on the treatment of sovereign debt, real assets, and the "Transition" product category. These proposals signal a push for more practical, performance-based disclosure rules that better accommodate long-term savings products and reduce implementation complexity.
EU Council Presidency Tables Revised Non-Paper on SFDR 2.0 Categories and Timeline (17 March 2026)
The EU Council Presidency has circulated a revised non-paper outlining Member State positions on the SFDR 2.0 overhaul, focusing on product categorization, transition plan criteria, and a proposed 70% minimum investment threshold. Financial market participants should prepare for stricter product labels and a potential 24-month implementation timeline that will redefine how sustainable and transition-themed funds are marketed and disclosed.
California Industry Groups Sue Over SB 343 'Truth in Recycling' Packaging Labelling Law
A major industry coalition has filed a federal lawsuit to block California’s SB 343 "Truth in Recycling" law before its October 2026 enforcement date. This litigation introduces regulatory uncertainty, but companies should remain focused on packaging audits and labeling redesigns to mitigate risks of deceptive marketing enforcement.
California Federal Suit Challenges SB 343 “Truth in Labeling” Recyclability Law
An industry coalition has filed a federal lawsuit challenging California’s SB 343, seeking to block the upcoming October 2026 ban on "deceptive" recyclability claims and chasing-arrows symbols. A successful challenge could delay or invalidate strict labeling requirements that currently force significant packaging redesigns and the elimination of PFAS to maintain recyclability claims.
Swedish Energy Agency Issues STEMFS 2025:5 on Fuel Act Reporting and Environmental Information for Fuels
Sweden's Energy Agency has implemented STEMFS 2025:5, mandating new annual greenhouse gas reporting and consumer environmental declarations for fuel and transport electricity suppliers starting January 2026. Companies must align life-cycle carbon intensity calculations and supply chain traceability with updated methodologies to meet strict April reporting and October consumer disclosure deadlines.
Norwegian Government Proposes Amendments to Marketing and Consumer Laws to Implement Directive (EU) 2024/825
Norway has proposed legislation to implement EU Directive 2024/825, introducing strict bans on greenwashing and new requirements for durability and repairability information by late 2026. Businesses must audit environmental claims and product labeling strategies now to mitigate enforcement risks and ensure compliance with mandatory sustainability and repairability disclosures.
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