Green Claims
Regulation requiring substantiation and verification of environmental claims made about products and organisations, combating greenwashing.
Foresight tracks Green Claims developments and surfaces the alerts most likely to matter before they turn into missed deadlines, recalls, or escalation work.
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Last updated
4 April 2026, 11:04
Latest Green Claims alerts
The most recent regulatory and guidance signals tracked by Foresight
Netherlands Government Responds To Parliamentary Report On Implementation Act For EU Directive On Better Sustainability Information For Consumers (36873)
The Netherlands is finalising the implementation of EU rules against greenwashing and misleading sustainability claims, with national enforcement set to begin on 27 September 2026. Businesses must audit environmental marketing and verify third-party labels now to ensure compliance with strict new substantiation and durability disclosure requirements.
Netherlands
European UnionLuxembourg Chamber of Commerce Backs Draft Law PL 8648 Transposing Directive (EU) 2024/825 on Green Claims and Durability Information
Luxembourg is progressing the transposition of Directive (EU) 2024/825, with strict new rules on greenwashing and product durability information set to apply from September 2026. Companies must audit environmental claims and update pre-contractual disclosures to include repairability and software support data to maintain compliance and market access.
LuxembourgItaly Adopts Legislative Decree No 30/2026 Implementing Directive (EU) 2024/825 on Empowering Consumers for the Green Transition
Italy has formally adopted Legislative Decree No 30/2026, transposing the EU’s green transition consumer protection rules into national law. Companies must prepare for a September 2026 enforcement date by auditing marketing claims and enhancing product durability and reparability disclosures for the Italian market.
ItalyGermany Justice Minister Signals Youth Social Media Protections, Anti-Greenwashing Rules and Right to Repair
Germany’s Justice Minister has signaled upcoming legislative priorities focusing on youth digital protections, stricter anti-greenwashing enforcement, and a mandatory right to repair for electronics. These developments indicate a shift toward more rigorous substantiation for environmental claims and mandatory serviceability requirements for consumer hardware and digital platforms.
GermanyNorwegian Government Proposes Amendments to Marketing and Consumer Laws to Implement Directive (EU) 2024/825
Norway has proposed legislation to implement EU Directive 2024/825, introducing strict bans on greenwashing and new requirements for durability and repairability information by late 2026. Businesses must audit environmental claims and product labeling strategies now to mitigate enforcement risks and ensure compliance with mandatory sustainability and repairability disclosures.
NorwayEuropean Economic AreaEuropean UnionEU Parliament EPRS Appraises Impact Assessment for SFDR Review Proposal
EU Parliament appraisal signals progress on the proposed overhaul of the Sustainable Finance Disclosure Regulation (SFDR) to simplify reporting and introduce voluntary ESG product categories. Financial market participants should prepare for a shift from complex entity-level disclosures toward streamlined product-level reporting and standardized criteria for sustainable investment labels.
European UnionGermany Transposes EU Greenwashing Rules Into Unfair Competition and Consumer Law
Germany has formally transposed EU Directive 2024/825 into national law, with strict new rules on greenwashing and product durability information applying from September 2026. Businesses must audit all environmental claims and sustainability labels for German market access, ensuring third-party certification and robust substantiation to avoid unfair competition litigation.
GermanyEuropean UnionECHA Issues Opinion on Administrative Change Adding Trade Names to Airedale PAA Union Authorisation
ECHA has endorsed adding several trade names to the Airedale PAA biocidal product family authorisation under the EU Biocidal Products Regulation. The referral of a "BIO"-prefixed name to the Commission underscores strict regulatory oversight of potentially misleading marketing claims in biocidal product branding.
European UnionEU Commission Confirms Review of Environmental Footprint Methods for Natural Fibres
The European Commission is refining Environmental Footprint (EF) methodologies to better reflect the land-use, biodiversity, and biogenic carbon impacts of natural fibres. This update will directly influence how textile products are assessed under future green claim regulations, potentially shifting the competitive landscape between natural and synthetic materials.
European UnionEU Council Presidency Issues Compromise Draft Conclusions on 2030 Consumer Agenda and Digital Fairness
The EU Council has advanced draft conclusions for the 2030 Consumer Agenda, prioritizing digital fairness, sustainable consumption, and the modernization of product safety enforcement. This signals a shift toward more aggressive cross-border market surveillance and the integration of Digital Product Passports into consumer protection and circular economy frameworks.
European UnionEU Council Presidency Flash on Draft 2030 Consumer Agenda Council Conclusions (10 February 2026)
The EU Council is finalizing its position on the 2030 Consumer Agenda, focusing on digital fairness, environmental claim integrity, and enhanced cross-border enforcement. This signals a shift toward more centralized EU enforcement powers and stricter scrutiny of digital business models and sustainability marketing.
European UnionCouncil of the EU Adopts Conclusions on 2030 Consumer Agenda for Sustainable Consumption and Enforcement
The Council of the EU has adopted the 2030 Consumer Agenda, establishing a political mandate for sustainable consumption, digital fairness, and intensified market enforcement. Companies should prepare for stricter green claim oversight, the integration of Digital Product Passports, and enhanced cross-border surveillance of e-commerce and circular economy offerings.
European UnionEuropean Commission Corrects EU Ecolabel White Pigment Threshold in Decorative Paints Criteria (Decision (EU) 2025/2607)
The European Commission issued a corrigendum to Decision (EU) 2025/2607, correcting the white pigment threshold for wet-scrub-resistance testing exemptions in decorative paints. Manufacturers must ensure technical dossiers reflect the clarified '< 25.0 g/m²' limit to maintain Ecolabel certification and avoid unnecessary durability testing requirements.
European UnionEuropean Commission Webinar On EU Ecolabel For Tourist Accommodation Services
The European Commission is outlining the technical roadmap and policy integration for the EU Ecolabel for tourist accommodation ahead of new EU sustainability-labelling rules. This signals a shift toward using the Ecolabel as a primary compliance tool for green claims, requiring hospitality operators to align environmental performance with evolving EU Sustainable Tourism standards.
European UnionLatvia Adopts Greenwashing and Durability Amendments to Unfair Commercial Practices Rules
Latvia has finalized the transposition of EU Directive 2024/825, introducing strict bans on greenwashing and misleading durability claims effective September 2026. Companies must now validate all environmental marketing and product longevity disclosures against new certification and substantiation standards to ensure compliance in the Latvian market.
LatviaEU Council Questionnaire On SFDR Scope, Thresholds And ESG Naming Rules
The EU Council is consulting Member States on structural reforms to the SFDR, including a proposed 70% minimum threshold for sustainable investments and stricter ESG naming rules. These developments signal a move toward more prescriptive product categorization and a potential simplification of the 'do no significant harm' (DNSH) test to streamline reporting.
European UnionFrance Senate Committee Publishes EU Law Adaptation Bill No. 348 Text
France is advancing an omnibus bill to align national law with EU regulations on product safety, green claims, and internal market resilience, with key measures taking effect throughout 2026. Businesses face stricter bans on unsupported environmental claims and new emergency conformity procedures for industrial machinery and crisis-relevant products.
FranceEuropean UnionFrance: Senate Report No. 347 On Draft 'DDADUE' Bill To Align National Law With EU Measures
The French Senate has progressed the "DDADUE" bill, a legislative package designed to align national law with major EU frameworks including the Packaging and Packaging Waste Regulation (PPWR) and the Ecodesign for Sustainable Products Regulation (ESPR). This move initiates the formal integration of EU circular economy and industrial emission standards into French law, signaling upcoming shifts in national enforcement for product design, packaging compliance, and consumer reporting.
FranceEuropean UnionGermany: Shein Agrees To Stop “Net-Zero By 2050” Advertising After DUH Legal Challenge
Shein has signed a cease-and-desist declaration in Germany following legal challenges to its unsubstantiated "net zero by 2050" advertising claims. This enforcement action signals increasing litigation risk for companies using broad, forward-looking climate commitments without detailed, verifiable transition plans.
GermanyEU Commission Intends To Withdraw Green Claims Directive Proposal; File Listed As Pending In 2026 Work Programme
The European Commission has signaled its intent to withdraw the Green Claims Directive proposal, stalling the legislative process despite its inclusion as a pending item in the 2026 Work Programme. Businesses face continued uncertainty regarding harmonized EU substantiation rules, necessitating a reliance on existing consumer protection laws for environmental marketing compliance.
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