The European Commission has introduced new e-commerce regulations to ensure safety, sustainability, and compliance. Announced on 5 February 2025, these measures target the chemicals industry and its value chain, requiring stricter labelling, updated safety data sheets, and sustainable practices. Businesses must act swiftly to meet upcoming deadlines and avoid penalties.
Stricter Standards for Chemicals in E-Commerce
The surge in e-commerce imports has brought safety concerns to the forefront, with over 4.6 billion low-value items entering the EU in 2024, up from 2.4 billion in 2023. Chemicals used in products such as paints, plastics, cosmetics, and toys face increased scrutiny under the Ecodesign for Sustainable Products Regulation and the General Product Safety Regulation.
EU authorities have emphasised the importance of these reforms. "Non-compliant imports jeopardise safety and fair competition," noted the Commission. Enhanced measures include mandatory labelling updates, stricter packaging standards, and compliance with extended producer responsibility (EPR) rules for waste management.
Deadlines and Key Implications for Stakeholders
The first action plan under the Ecodesign Regulation is set for April 2025, prioritising sustainable product groups. By July 2025, rules will ban the destruction of unsold goods, focusing on textiles and footwear. Manufacturers and logistics providers must adapt supply chains to meet these requirements, while importers must ensure product traceability through the Digital Product Passport.
Compliance Opportunities for Manufacturers
These reforms present opportunities to align with sustainability trends. By adopting eco-friendly practices and safer chemical substitutes, manufacturers can improve market positioning. Service providers, including waste management firms, can benefit from growing demand for compliance solutions.
Stay ahead of EU regulations by updating safety processes and adopting sustainable practices. Engage compliance experts and leverage digital tools like the Digital Product Passport to ensure readiness.
The EU’s new e-commerce reforms impose stricter regulations on chemicals in products, focusing on safety and sustainability. Key deadlines in 2025 require updates to labelling, packaging, and waste handling. Manufacturers and stakeholders must act now to comply and capitalise on sustainability opportunities.
