The European Commission’s 2024 Safety Gate report has revealed a record 4,137 alerts for dangerous non-food products across the EU, prompting urgent action under the newly applicable General Product Safety Regulation (GPSR). Published in Brussels on 16 April 2025, the report underscores heightened risks from chemicals in consumer goods and stricter obligations for manufacturers, retailers, and online marketplaces. The Safety Gate overhaul marks a critical shift in regulatory enforcement and risk management across the manufacturing value chain.
General Product Safety Regulation Now in Force
The GPSR (Regulation (EU) 2023/988) officially took effect on 13 December 2024. It replaces earlier legislation with a modernised framework that applies to all consumer products—regardless of origin—sold within the EU. The regulation mandates improved product traceability, rapid response to safety threats, and transparent recall procedures.
Commissioner Michael McGrath remarked,
“At the heart of this effort is the Safety Gate Rapid Alert system, which enables us to swiftly address the risks posed by dangerous goods across the EU.”
Chemical Risks Dominate 2024 Alerts
Nearly half of the alerts reported in 2024 were triggered by chemical risks. Cosmetics accounted for 36% of all alerts, with 97% of those involving the banned fragrance BMHCA (2-(4-tert-butylbenzyl) propionaldehyde). This substance, prohibited in the EU since March 2022, is known for reproductive toxicity and skin sensitisation.
Other substances of concern included cadmium, nickel, lead in jewellery, and SCCPs (short chain chlorinated paraffins) in electronics, which pose environmental and health risks. These findings have implications for raw material sourcing, product formulation, and quality assurance procedures in manufacturing and imports.
Implications for Manufacturers and Online Retailers
Businesses face intensified scrutiny, especially those involved in product design, import, and e-commerce. Online marketplaces must now register contact details and comply with faster takedown orders. The Safety Business Gateway is mandatory for reporting incidents and recalls.
A new Consumer Safety Gateway allows users to flag dangerous products, enhancing bottom-up risk visibility. Authorities took over 4,200 follow-up actions in 2024, including market withdrawals and sales bans.
Sectoral Monitoring and Joint Testing Expand
The EU-funded CASP programme supported inspections of high-risk items like baby soothers, slime toys, and disposable e-cigarettes. Coordinated testing helps harmonise responses and identify patterns of non-compliance early.
