E-Commerce
Regulatory requirements and enforcement strategies for online trade, covering product safety, customs compliance, and the environmental obligations of online marketplaces and distance sellers.
Foresight tracks E-Commerce developments and surfaces the alerts most likely to matter before they turn into missed deadlines, recalls, or escalation work.
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Last updated
13 May 2026, 12:50
Latest E-Commerce alerts
The most recent regulatory and guidance signals tracked by Foresight
EU Commission Answer Outlines Market Surveillance and E‑Commerce Enforcement Measures (E‑000764/2026)
In May 2026 the European Commission set out how it is tightening EU market surveillance for e-commerce, using customs–market surveillance data sharing, Digital Services Act enforcement and digital product passports, and confirmed work on revising the Market Surveillance Regulation as part of a European Product Act package. These moves signal more data-driven, EU-wide enforcement and stricter accountability for online marketplaces and economic operators, raising compliance expectations for all harmonised products sold into the EU single market.
Poland’s UOKiK Fines Online Furniture Retailer Beliani €2 Million for Non-Cooperation
Poland’s competition and consumer authority has fined online furniture retailer Beliani €2 million for repeatedly ignoring information requests in a probe into its price promotions. The case signals that any company selling to Polish consumers must be able to evidence marketing claims and fully cooperate with UOKiK, as procedural non-compliance alone can trigger substantial financial penalties.
EU Sets 2026 Deadlines for Right to Repair Directive and Online Withdrawal Button Rules
EU-wide consumer reforms will require manufacturers to support repair of key household electronics beyond the legal guarantee and oblige online retailers to add a simple online withdrawal button, with national laws due by mid-2026. These changes will push brands and retailers to design for longevity, expand repair networks, and simplify contract cancellation flows, reshaping after-sales strategies across the EU market.
UK OPSS Issues Product Safety Report on 110,000 Clear Water Beads Sold via Shein (2604-0218)
On 7 May 2026, the UK Office for Product Safety and Standards issued a high-risk product safety report for 110,000 clear water beads sold via Shein, noting non-compliance with the General Product Safety Regulations 2005 and removal of the listing from the marketplace. This highlights increased enforcement focus on water-bead products sold online and means retailers and marketplaces should reassess similar decorative bead items, warnings and child-safety controls to reduce asphyxiation risk.
EU Parliamentary Question on Digital Services Act Compliance of Meta and Google Ads for Dangerous Nutraceuticals
On 6 May 2026, an MEP submitted a priority written question asking the European Commission to investigate whether Meta and Google’s advertising of unregulated, potentially dangerous nutraceutical products breaches the EU Digital Services Act. This signals rising pressure to use the DSA’s platform obligations to police health-related advertising, which could tighten compliance expectations for online platforms and sellers of nutraceutical and similar products across the EU.
EU Co-Legislators Agree Draft Regulation on the Welfare and Traceability of Dogs and Cats
EU co-legislators have agreed a near-final text for a new regulation establishing harmonised welfare standards and a comprehensive traceability system for all dogs and cats bred, kept, traded or imported in the Union, with implementation staggered over several years after future publication. If adopted as drafted, breeders, sellers, shelters, foster networks, importers and online platforms will face far-reaching new obligations on housing, breeding practices, microchipping and registration, data sharing and online verification that will require multi-year planning, systems changes and coordination across Member States.
European Commission Recommends EU Age Verification Framework With Member State Roll-Out by End 2026
The European Commission has issued a non-binding Recommendation setting out a common EU framework for privacy-preserving age verification technologies and urging all Member States to deploy at least one EU age verification solution, linked to European Digital Identity Wallets, by the end of 2026. This points to a coming EU-wide expectation that online platforms and providers of age-restricted products and services will support harmonised, standards-based digital age checks aligned with the Digital Services Act, raising future compliance and IT-integration requirements even before binding rules are adopted.
France DGCCRF and EU Authorities Remove 52 Dangerous Products From Online Marketplaces (April 2026)
In April 2026, France’s DGCCRF and other EU consumer authorities had 52 dangerous product listings removed from major online marketplaces, highlighting persistent safety failures in goods sold via cross-border e-commerce platforms. This enforcement wave, alongside France’s new e-commerce regulation plan, signals tighter scrutiny of online marketplaces, greater testing and data sharing, and increased recall risk for non-compliant, often extra-EU, consumer products.
EU EESC Adopts Opinion on 2030 Consumer Agenda and Action Plan for Consumers
In April 2026 the European Economic and Social Committee adopted a formal opinion on the EU's 2030 Consumer Agenda, signalling priorities for product safety, digital fairness and sustainable consumption across the single market. While non-binding, the opinion points to likely future reforms in consumer law, enforcement and green-claims rules that manufacturers, retailers and online platforms selling into the EU should monitor and factor into medium-term strategy.
Canada: AliExpress Joins Canadian Product Safety Pledge For Online Marketplaces
In April 2026, Health Canada's Consumer Product Safety Program announced that AliExpress joined the voluntary Canadian Product Safety Pledge for online marketplaces. This expands regulator-backed expectations on major e-commerce platforms to detect and remove unsafe or non-compliant consumer products and cosmetics from the Canadian market more quickly.
UK Parliament Proposes Lithium-Ion Battery Safety Bill Covering BESS, Online Sales and Micromobility
A private member’s Bill before the UK Parliament, introduced in July 2024 with its official record updated in April 2026, would create a national framework for lithium-ion battery safety across grid-scale storage, online marketplaces and electric micromobility. If adopted, it would tighten conformity assessment, labelling and disposal requirements for batteries and products containing them, so operators of BESS projects, online platforms and micromobility supply chains should monitor its progress and prepare for rapid implementation via secondary regulations.
Netherlands Government Briefs Parliament on EU Political Agreement on New Union Customs Code
EU institutions have reached a political agreement on a far-reaching reform of the Union Customs Code, and the Dutch government has set out the main elements and implementation timeline in a briefing to Parliament. The changes will centralise customs data, redefine importer responsibility (especially for e-commerce) and introduce new fees and enforcement tools, meaning traders, platforms and logistics providers must plan system and process changes ahead of phased implementation from 2026 to 2034.
Japan CAA Publishes 2025 Product Safety Pledge Annual Report for Online Marketplaces
Japan’s Consumer Affairs Agency has published the 2025 annual report for the Product Safety Pledge, showing stronger cooperation with major online marketplaces to rapidly remove recalled and unsafe products. The KPIs and expanding group of signatories signal rising expectations on e-commerce platforms to monitor official recall information, embed product safety governance, and invest in technology to prevent unsafe goods from reaching consumers.
China SAMR Publishes 2025 Anti-Counterfeiting Report and Online Enforcement Updates
China’s market regulator has released a series of new communications including a major antitrust fine, a 2025 anti-counterfeiting enforcement report, livestream e-commerce case studies, and Q1 2026 crackdown results, alongside fresh internet advertising and holiday food-safety guidance. These updates signal ongoing tightening of enforcement priorities around online marketing, product authenticity, and seasonal food risks in China, and merit closer monitoring by brands and platforms exposed to the Chinese market.
China SAMR Launches Six-Month Nationwide Crackdown on False Online Food and Health-Food Advertising
China’s State Administration for Market Regulation has launched a six-month nationwide enforcement campaign from April 2026 to crack down on false and illegal online advertising of food and health-food products. Online platforms, sellers, livestreamers and advertisers now face heightened inspections and potential account closures or licence revocations, so food and e-commerce businesses should urgently tighten claim substantiation, platform oversight and marketing compliance.
China SAMR Launches Six-Month Crackdown on False Advertising in Online Food and Health Food Sales
China’s market regulator has launched a six-month nationwide enforcement campaign, starting April 2026, targeting false and misleading promotion in online sales of food and health food. Online platforms and food brands face intensified scrutiny of claims, labelling and live-stream marketing, with risks including account closure, licence revocation and blacklisting if they fail to correct non-compliant practices.
European Parliament Resolution on Protecting EU Companies From Unfair Non-EU Competition
In April 2026 the European Parliament adopted a non-binding resolution urging the European Commission and Member States to crack down on unfair competition from non-EU imports and e-commerce platforms through tougher customs controls, stronger market surveillance, rapid rollout of digital product passports, and more active use of trade-defence tools. Although it creates no immediate legal obligations, it signals political pressure for faster secondary legislation and enforcement, especially for high-risk consumer products such as textiles, footwear, children’s goods, cosmetics and electronics, which could tighten market access conditions for non-compliant imports and platforms.
France DGCCRF Removes Over 100,000 Unsafe Products From Foreign Online Marketplaces
Since spring 2025 France’s DGCCRF has intensified checks on foreign online marketplaces, finding that nearly half of sampled products are dangerous and forcing the withdrawal of more than 100,000 units. The crackdown underscores heightened enforcement of EU digital platform obligations and signals ongoing scrutiny of toys, electronics and other consumer goods sold via cross-border e-commerce into France.
France National Assembly Bill 2705 Proposes Mandatory “Fait Maison” Labelling and New Obligations for Out-of-Home Catering
In April 2026, France’s National Assembly received Bill 2705 to mandate clear “fait maison” labelling, create an “artisan restaurateur” status, require a pre-opening “permis d’entreprendre” training, and allow municipalities to cap new restaurant openings. This would tighten consumer transparency and regulatory expectations for restaurants and food-delivery platforms operating in France, signalling more prescriptive oversight of out-of-home catering models.
EU Parliament Resolution On New Product Legislative Framework For Digital And Sustainable Transition Published In Official Journal
In April 2026 the EU published in the Official Journal the European Parliament’s October 2025 resolution setting out a new, digital- and sustainability-focused legislative framework for products and the future roll-out of a cross-sector digital product passport. Although non-binding, this resolution signals upcoming Commission proposals to revise core product laws, strengthen market surveillance and rewire conformity, data and circular-economy requirements across most goods sold in the EU.
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