European Economic AreaRestriction of Hazardous Substances (RoHS)REACH

New EU Enforcement Reveals High Levels Of Restricted Chemicals In Seasonal Goods

The Swedish Chemicals Agency’s latest enforcement highlights widespread non-compliance in seasonal consumer goods, with 21% of tested products exceeding legal chemical limits. Lead, phthalates, and cadmium were the most common violations. Businesses must strengthen supply chain oversight and regulatory compliance to mitigate financial, legal, and reputational risks.

Published in February 2025. Dates, deadlines and stages may have changed since.

Dr Steven Brennan

2 min readAI-drafted, expert reviewed

Retial fashion

The Swedish Chemicals Agency (Kemikalieinspektionen) has identified high levels of restricted chemicals in seasonal products, with 21% of 250 tested items exceeding EU legal limits. The findings raise concerns for manufacturers, importers, and retailers, particularly those supplying electronics, toys, and fashion accessories. Non-compliance could result in legal penalties and supply chain disruptions.

High Levels Of Lead, Phthalates, And Cadmium Detected

In its latest enforcement action, the agency tested products used during key retail periods such as Halloween, Christmas, and summer. The most common violations involved lead (found in 29 products, mainly in soldering of electronic goods), phthalates (22 cases, predominantly in PVC-based items), and cadmium (13 cases, detected in electrical goods and jewellery). Short-chain chlorinated paraffins (SCCPs) and nickel were also identified in excessive concentrations.

Halloween-related products had the highest rate of non-compliance, with 37% exceeding regulatory thresholds. Online marketplaces were identified as the riskiest sales channel, with over 55% of their tested products failing compliance checks.

The findings indicate continued enforcement pressure under key EU regulations, including:

REACH Regulation (EC 1907/2006) – Restricts hazardous substances and mandates supply chain transparency.RoHS Directive (2011/65/EU) – Limits the presence of lead, cadmium, and certain phthalates in electronic goods.POPs Regulation (EU 2019/1021) – Prohibits SCCPs due to their environmental persistence and toxicity.Toy Safety Directive (2009/48/EC) – Regulates hazardous substances in children's products.

Failure to comply can result in legal actions, product recalls, and penalties. The Swedish authority has reported 18 suspected environmental crimes and issued six financial sanctions. Additionally, non-compliant products are listed in the EU’s Safety Gate system, impacting brand reputation and market access.

How Businesses Can Mitigate Compliance Risks

Manufacturers, importers, and retailers must adopt proactive chemical management strategies. Key actions include:

Supply Chain Due Diligence: Verify material compliance through supplier audits and chemical testing.Regulatory Monitoring: Stay updated on evolving EU chemical restrictions and enforcement trends.CE Marking Compliance: Ensure electronic and toy products meet mandatory labelling and traceability requirements.Consumer Transparency: Fulfil obligations to disclose substances of very high concern (SVHCs) upon request.

Questions about this change

What are the main chemical compliance risks for consumer goods in the EU?

The most common risks include exceeding limits for lead, cadmium, phthalates, and SCCPs under REACH, RoHS, and POPs regulations. Non-compliance can lead to fines, product recalls, and supply chain disruptions, especially for imported goods.

How can businesses ensure compliance with EU chemical regulations?

Companies should implement supplier verification, conduct material testing, and stay informed on regulatory updates. Using accredited third-party laboratories for chemical analysis and ensuring CE marking compliance for electronics and toys can help mitigate risks.

Dr Steven Brennan

CEO and co-founder of Foresight, and a co-opted member of ECHA's Committee for Socio-economic Analysis. He holds a PhD in chemical engineering.

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